Can innovative, new credit cards reach a broader market and help underserved consumers avoid high interest, short-term credit products? In this session, attendees will hear from credit card providers that focus on relationships with consumers who have subprime credit or a thin/no file credit profile. Panelists will share tools and features designed to help customers succeed while building credit. Explore recent research done on low- and middle-income families who rely on credit, and how product impact is measured and evaluated.

Hear from L2C and TransUnion as they share results from their collaborative pilot project tracking credit behavior of borrowers who were scored with alternative credit data. Learn how a new approach leveraging alternative data is being used to provide increased access to credit for subprime category consumers.

Online lending is one of the fastest growing - and most controversial - product segments in the underbanked market space. Join a conversation with online lending firms and examine their different business models, strategies, and innovations to meet consumer demands for short-term credit. Take the opportunity to ask direct questions about cost challenges, responsible lending, and high-quality product delivery. Hear from consumer advocates about the perils and potential benefit of this rapid growth market.