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Tuesday, June 4, 2013

4:15 p.m. - 5:00 p.m.
Track: Mobile Commerce View Track

DEALS AND DATA: DRIVING RELEVANT INTERACTIONS WITH CARD MEMBERS THROUGH TARGETED AND MOBILE OFFERS

Steve Kietz, SVP and GM, Strategic Partnerships, EDO INTERACTIVE
Theodore Iacobuzio, VP, Global Insights, MASTERCARD
Crystal Anderson, Director, Cardmember Engagement, H&R BLOCK
Parag Ladhawala, Senior Business Leader, VISA, INC.

Financial Institutions are continually looking for new ways to drive value for today's connected customers. Card-Linked Offers are among the newest trends in the banking industry, marrying bankcards with merchant offers, intelligently targeted to drive consumer usage. The ability for near-instant redemption and credit could provide a powerful advantage for banks.

This session will cover:

  • Card-linked offers and explore how they leverage mobile to form a trusted 1:1 communication channel to targeted consumers
  • Explore how financial institutions are leveraging card-linked offers and data-driven insights from the member base, increasing sales and customer touch points and new customer acquisition to increase interaction and generate stable, predictable revenue
  • Provide case histories from top 10 card issuers exploring mobile and hyper-localized trends
  • Discuss the latest technologies including how CLOs are part of all mobile wallets, and how CLOs can leverage smartphone features like calendar, contact list, maps, etc.
  • Explain how to find data insights to drive a more intelligent marketing strategy, and how financial institutions can work with advertisers to forge meaningful relationships that benefit customers, brands and banks
  • Share thoughts on how other trends in mobile- NFC, Paypal moving to retail, Apple vs. Samsung, Google Wallet- are working to disrupt the traditional channels of payment and transforming bank marketing

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