BREAKFAST BRIEFING: EMBRACING MOBILE MONEY

Mobile banking services have an opportunity to become the center of the transaction universe, especially in rapid growth markets where much of the population remains “unbanked” and sophisticated platforms are already up and running. But will banks be able to make money? Steven Lewis, Ernst & Young’s lead global banking analyst, will discuss insights from the firm’s recently published eBook, “Mobile Banking: Financial Services Meet the Electronic Wallet,” on how banks can make their mobile banking services compelling, competitive and cost-effective, and ultimately win the prize worth fighting for: customer data and loyalty.

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