MONETIZING MOBILE: HOW TO MAKE MOBILE A REVENUE-DRIVER

While charging for check deposits, payments or other mobile offerings is one way to increase revenue, it has already been established these offerings can be made free. Additionally, taxing an offering might risk broad-scale adoption. However, mobile can increase revenue substantially when it is used as a customer marketing and education tool - offering unique, contextually relevant, and timely offers and information to customers on the move.

Given this opportunity, how should banks plan to move forward and what avenues currently exist to monetize their mobile offerings? This panel will be aimed at FI decision-makers and practitioners and will provide specific models for creating revenue via a comprehensive mobile platform and an expanded mobile presence. It will also showcase emerging commerce trends in mobile offerings that will allow for increased profit.