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Tuesday, June 4, 2013

1:30 p.m. - 2:15 p.m.
Track: Mobile Banking View Track

RIGHT CHANNELING

Michael McEvoy, Managing Director, ATH POWER CONSULTING
Matt Wilcox, SVP and Director of eBusiness, ZIONS BANCORP

Mobile Banking represents a unique opportunity for financial institutions to “right channel” their customers. Right channeling leverages the benefits and efficiencies of existing channels such as the branch, contact center and online banking and better optimizes customer experience to match expectations. In this session, learn how mobile banking has revolutionized the conversation around channel management and is making optimization of the channel management strategy more of a reality. Hear how right channeling brings about significant benefits to financial institutions and, emphasizing mobile banking, where FI’s can expect to see the greatest impact, such as:

  • Cost optimization, including cost savings and staff optimization
  • Increased self-service adoption
  • Improved customer acquisition, loyalty and retention
  • Removing the channel silos and presenting a unified channel management experience for both customers and the FI

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