BREAKFAST BRIEFING: SEIZING THE OPPORTUNITIES IN MOBILE FOR COMMERCIAL BANKING

As mobile becomes a strategic investment for all banks, they are increasingly also trying to define a singular brand for all their customers beyond just the retail consumer. This includes targeting the more profitable and revenue generating commercial clients that expect more secure and optimized experience across multiple channels that meets that business critical needs. The experience offered to commercial clients has to be cohesive and consistent across all the digital touch points since these are high value and risk transactions that are being performed by the commercial clients.

This session will focus on how banks can seize the opportunity to target their commercial clients with more innovative mobile offerings as well defining a single multi-channel brand experience for their retail and commercial lines of businesses.

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