PERSON-TO-PERSON PAYMENTS: THE MARKET OPPORTUNITY FOR BANKS

Consumer demand for online person-to-person (P2P) payments is skyrocketing, and banks need to have a forward-thinking strategy for how they will adapt their online offerings to meet their customers’ needs and leverage the opportunity to generate new revenue and increase customer retention and loyalty. With more than 70 percent of consumers regularly transacting online, and more consumers using cell phones for financial transactions every day, this is the time for banks to consider an email and mobile payments solution that enables consumers to make P2P payments within the convenience and added security of their own financial institution.

Session highlights include:

• Discussion of market trends and industry data for P2P payments
• Results of CashEdge’s fourth annual survey of online banking consumers
• Insight into how an email and mobile payments service can help drive adoption of, and leverage investment already made into, a bank’s core online and mobile banking channels