Forward this Session

Forward this Session

BUILDING A MARKETING PLATFORM, STARTING WITH THE CUSTOMER JOURNEY

This session will cover how to take a customer centric approach to marketing transformation; integrating experiential design, analytics and technology development, while driving collaboration across channels and functional teams.

-Create an understanding of the customer experience - and the future state of that experience which will address opportunities to delight.

-Use research to validate the customer experience and mapping that experience to facilitate data, systems and analytics transformation.

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