This session will cover how to take a customer centric approach to marketing transformation; integrating experiential design, analytics and technology development, while driving collaboration across channels and functional teams.
-Create an understanding of the customer experience - and the future state of that experience which will address opportunities to delight.
-Use research to validate the customer experience and mapping that experience to facilitate data, systems and analytics transformation.
-Create a common language within a company for understanding the customer journey and the desired marketing, sales and service transformation
-How to organizationally approach building collaboration across numerous channels, functional teams and marketing