The Crowne Plaza
Times Square Manhattan
New York, NY 10019
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Friday, December 6, 2013
INDUSTRY INNOVATION SESSION: LEAPFROGGING THE INNOVATION PROCESS: A DISCOVER FINANCIAL SERVICES CASE STUDY
In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of IIS’s. Hosted by some of the industry's leading solution providers, these 60-75 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Sessions will take place during lunch, Friday December 6th, and participants will be served lunch during the presentations.
Customers are dictating the future of banking.
While traditional banks are closing branches to reduce expenses and launching new services, the growth of mobile and online technology has enabled direct banks to flourish. Changes in industry dynamics and customer needs play well to direct banking’s advantages and are closing the perceived “convenience” gap. At the same time, these dynamics offer up an opportunity for traditional banks to gain market share by building on their foundational advantages.
The race to evolve the direct banking model is on and the need for innovation is more critical than ever before. It is imperative to identify which multi-channel strategies, services, and products will motivate customers and maximize success in this new marketplace. To do this, the industry is looking to advanced customer-centric approaches which deliver more accurate customer insight and clear direction in the development and launch phases.
Learn how Discover Financial Services is utilizing a leapfrog approach based on evolutionary algorithms to identify the “best of the best” products and services as they evolve their banking model.