The Crowne Plaza
Times Square Manhattan
New York, NY 10019
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Friday, December 6, 2013
INDUSTRY INNOVATION SESSION: PUTTING BRANDS AT THE CENTER OF USERS' DIGITAL DAILY LIVES
In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of IISís. Hosted by some of the industry's leading solution providers, these 60-75 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Sessions will take place during lunch, Friday December 6th, and participants will be served lunch during the presentations.
Every day, tens of millions of people use their mobile phones to check the news, stock quotes, email, sports scores, and more. It's a whole new world where your consumers' daily habits are increasingly digital and where exciting innovations are creating new opportunities for you to engage with them across screens. However, it's also a crowded marketplace where the consumer attention span is growing shorter and increasingly fragmented. What do financial services marketers need to know in order to successfully connect with consumers in this new digital world?
This thought-provoking session will explore new insights on how technology is creating new consumer touch points, evolving the financial services consumer path to purchase and ultimately, how its unlocking new opportunities for marketers to weave themselves into consumers' daily habits, no matter what device they're using.