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Thursday, December 5, 2013

4:45 p.m. - 5:30 p.m.
Track: Fostering Innovation View Track

HOW TO GET FROM 'LIKES' TO SUCCESSFUL SOCIAL BUSINESS

Michael Lock, COO, HEARSAY SOCIAL
Duane Morrow, EVP Marketing, Chief Marketing Officer, PRIMERICA LIFE
Vinny Parascandola, Chief Sales Officer and President, AXA EQUITABLE LIFE INSURANCE COMPANY

By now, even the most conservative of financial firms recognize the importance of engaging with clients on social media in order to compete in today's market. Yet most organizations struggle with operationalizing their social media vision and defining ROI. In this discussion, AXA and Hearsay Social will share qualitative insights and concrete actions every financial executive should be taking to get from "likes" to sales on Facebook, Twitter, LinkedIn, and a growing host of popular social media sites.

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