The Crowne Plaza
Times Square Manhattan
New York, NY 10019
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Friday, December 6, 2013
FEATURED ADDRESS: MARKETING FROM THE MIDDLE: REACHING CUSTOMERS WHEN YOU ARE NOT A BIG NOR SMALL BANK
Successful financial service marketing creates a connection between the customers’ beliefs and your institution’s competitive advantages. The typical perception as it relates to “big vs. small” bank tradeoff can present unique opportunities for regional banks – generally defined as between $10B and $100B in assets.
Headquartered in Connecticut, Webster Bank has $21B in assets and operations in a footprint from metro New York to Boston. Desiree Wolfe, Webster’s senior vice president and Director of Marketing, will discuss the bank’s “Ninja Marketing” focus on the four marketing pillars key to leveraging the bank’s ability to practice local banking on a large scale.