As the nationís 5th largest banking group, PNC weathered the financial storm of 2008 better than most. But while conservative banking practices kept them on solid ground, it also pointed to the need to become a more marketing driven company to ensure future growth. The paradox of being risk-averse versus market savvy challenged the leadership to reevaluate their business and carefully evolve their culture.
This session will highlight the promise cultural transformation can bring to organizations willing to shape the future, by creating it AS ONE. It will also explore four specific areas of change that are helping transform PNC into a truly marketing lead organization.