10:30 a.m. - 11:15 a.m.
Winning Locally With Digital Marketing
Digital marketing has become a prominent success factor in retail banking’s quest for growth, yet many regional banks are getting uneven results. Often the problem is that centralized web strategies don’t fit well with each regional market served by the bank, and don’t mesh well with other localized efforts.
This session explores how to boost local market growth by uniquely applying digital marketing as a part of the overall value proposition in each competitive setting. An…