The Crowne Plaza
Times Square Manhattan
New York, NY 10019
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Track: Fostering Innovation
Thursday, December 5, 2013
Learn how financial institutions are advancing an aggressive innovation agenda intersecting with emerging consumer behaviors to revolutionize banking. Miranda Hill, Vice President and Manager for Wells Fargo Labs in the Digital Channels Group at Wells Fargo, will speak about how the banking industry is enabling product and technology teams to experiment with innovative solutions that re-imagine banking experiences for customers. What are they hoping to yield? What is their approach? What have they learned so
By now, even the most conservative of financial firms recognize the importance of engaging with clients on social media in order to compete in today's market. Yet most organizations struggle with operationalizing their social media vision and defining ROI. In this keynote discussion, AXA Chief Sales Officer Bucky Wright and Hearsay Social CEO Clara Shih will share qualitative insights and concrete actions every financial executive should be taking to get from "likes" to sales on Facebook, Twitter, LinkedIn, and a growing host of popular social media sites.
Friday, December 6, 2013
Digital marketing has become a prominent success factor in retail banking’s quest for growth, yet many regional banks are getting uneven results. Often the problem is that centralized web strategies don’t fit well with each regional market served by the bank, and don’t mesh well with other localized efforts.
This session explores how to boost local market growth by uniquely applying digital marketing as a part of the overall value proposition in each competitive setting. An…
Do you ever wonder…"Why do I still carry a credit or debit card to pay for things instead of just using my mobile phone to check-out at retail?" If you do, you're not alone. Toby Russell will outline some of the key dynamics in the mobile payments space, and make some predictions on how the space will evolve.