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FIRST, GET THEIR ATTENTION: ENGAGING SMALL BUSINESS OWNERS

Banks, globally, seek strategies to engage business owners. Awake! Content is king – a powerful draw to attract and hold their attention. Since our small business customers care about themselves rather than us, our banks, or our products, content marketing means ‘creating interesting content about which business owners are passionate so they pay attention to us,’  then attracting them to engage us to address  their financial needs. In this session: bank and subject expert perspectives…

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