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Tuesday, October 29, 2013

4:15 p.m. - 5:00 p.m.
Track: Access View Track

FIRST, GET THEIR ATTENTION: ENGAGING SMALL BUSINESS OWNERS

Glen Senior, Global CEO, THE SMALL BUSINESS COMPANY
Astrud Burgess, Head of Business Banking Marketing and Marketing Planning, ANZ

Banks, globally, seek strategies to engage business owners. Awake! Content is king – a powerful draw to attract and hold their attention. Since our small business customers care about themselves rather than us, our banks, or our products, content marketing means ‘creating interesting content about which business owners are passionate so they pay attention to us,’  then attracting them to engage us to address  their financial needs. In this session: bank and subject expert perspectives of:

-What’s hot and new in banking and beyond? Where are the trends leading us?

-How does content marketing drive new bank revenue?  How does it connect to sales? 

-What are the results?

-What does the landscape look like in two years?

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