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PASSIONATE FOLLOWINGS

“Sure, you can grow today,” wrote Gary Hamel in his book, Strategies, “but only if you bring something unexpected and exciting to your customers.” The biggest challenge facing banks in the 21st century will be to differentiate themselves from everyone else – to create passionate followings among customers who have too many choices. How do we create that kind of following? Our panel shares ideas drawn from diverse experiences, banks, and geographies including developing banker expertise in specific target industries, cause-based or activity-based marketing initiatives, and expanding mobile tools beyond banking services.

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