AFFORDABLE ANALYTICS FOR REGIONAL AND COMMUNITY BANKS
Darryl Demos, Managing Director, NOVANTAS, INC.
Glenn D. McCoy, Chief Financial Officer, FIRST CITIZENS
Lynn O'Connor, Group Vice President, Marketing and Communications, M&T BANK
Carrie Stapp, VP, Director of Sales & Marketing, MAINSOURCE FINANCIAL GROUP
In the current economic environment, with fast changing customer demands, banks of all sizes are faced with enormous pressure to make the right customer, product, distribution delivery decisions that balance growth, competition and profitability. While the largest banks have teams of people and millions invested in analytical tools to support decision making, regional and community banks are not necessarily equipped with the same analytical capabilities as larger institutions, putting them at a distinct disadvantage. Whether the focus is on price, network, or segmentation, community and regional banks need the sophistication of large bank analytics digestible on a small scale in order to compete. In this panel discussion, we’ll discuss these challenges with community and regional bank executives, and learn how they have effectively navigated this divide, while also keeping cost low.