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Thursday, October 17, 2013

2:00 p.m. - 2:45 p.m.
Track: Customer Insight View Track

ENTERPRISE DATA SERVICES - AN ART?

Kevin Leitten, SVP, Enterprise Data Services, REGIONS

This presentation will share the experience of a large super-regional bank’s journey in constructing and utilizing a data environment that provides a comprehensive view of customer relationships, including profitability. Presented in a narrative, non-technical style, areas of focus include: defining the vision and objectives; involvement of the User Communities; brief examples of how business intelligence derived from the data environment provided clarity to solving specific business opportunities; and commentary on key reflective points along the way and the course of action chosen.

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