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Thursday, October 17, 2013

11:00 a.m. - 11:45 a.m..

OPENING KEYNOTE ADDRESS: ANALYTICS -- A FOUNDATION FOR BUILDING THE BANK OF THE FUTURE

Karen Larrimer, EVP & Chief Marketing Officer, THE PNC FINANCIAL SERVICES GROUP

In this session, PNC Executive Vice President and Chief Marketing Officer Karen Larrimer will discuss how banks are using analytics to rethink and redefine the customer experience in an age when the branch is no longer the company's primary point of contact with its customers and the shift in investment from teller lines to technology.

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