Join us in New Orleans
New Orleans Marriott
New Orleans Marriott
555 Canal Street
New Orleans, LA 70130


Thanks to Our Sponsors & Exhibitors

IBM

Kiran Analytics
Saylent
Explore Sponsor Opportunities


Stay Connected
Twitter #BankAnalytics14

Forward this Session

Forward this Session

MAKING DATA ACTIONABLE - TRADITIONAL VS. MODERN MARKETING APPROACH

Many Financial Institutions (FIs) are only focusing on a portion of their data, making assumptions about customers and bucketing them with generic labels. FIs must ensure that their customer analytics strategy not only helps to effectively harness the power of customer data to drive marketing decisions, but also provides the ability to make that data instantly actionable. Join us for an insightful discussion that will help get your company out of the "traditional" marketing rut and into the "modern" marketing mindset of creating and delivering targeted, relevant messaging your customers want to see, remember and act upon. Topics for discussion include:

-Fully leveraging ALL your customer data to achieve a 360 degree viewpoint

-Using predictive analytics to drive relevant offers at the time your customer is most ready to act

-Achieving maximum impact and ROI by reaching your customers in their channel of choice

(Separate e-mail addresses by comma.)

(The e-mail address(es) that you enter will not be saved or used for any other service.)