BREAKFAST BRIEFING: OPTIMIZING THE HUMAN CONNECTION WITH BUSINESS ANALYTICS
Craig Bedell, Worldwide Insurance Industry Executive, IBM
Frank McKeon, Worldwide Banking and Financial Markets Executive, IBM
IBM will host an open forum that covers one of the key areas of focus in banking and insurance today illustrating the key role analytics provides in:
Increased customer satisfaction, retention and growth rates for your most profitable customers
Aligning sales resources with corporate strategies based on customer life time value and product profitability
Predict and execute the right offers using the right channels to optimize success and ROI
Join Craig Bedell, Worldwide Insurance Industry Executive and Frank McKeon, Worldwide Banking and Financial Markets Executive both from IBM’s Business Analytics Software Group to share examples of real world examples, success stories, lessons learned and most of all “ingredients and the recipes for success” for an Analytics Initiative associated with Customer and Product Profitability.