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Track: Customer Insight
Thursday, October 17, 2013
This presentation will share the experience of a large super-regional bank’s journey in constructing and utilizing a data environment that provides a comprehensive view of customer relationships, including profitability. Presented in a narrative, non-technical style, areas of focus include: defining the vision and objectives; involvement of the User Communities; brief examples of how business intelligence derived from the data environment provided clarity to solving specific business opportunities; and commentary on key reflective points along the way and the course of action chosen.
Seismic shifts in social, cultural and demographic trends are creating a very different customer that demands a totally new approach to customer insight development, engagement and experience. In this new environment, there is increasing pressure on customer and marketing analytics to gather and read big data – structured and unstructured – to drive a more holistic dialog with customers in all channels, at all times.
During this session, Acxiom will provide on overview of the challenges of this new environment and innovative practices to improve your analytic acumen – whether your company or clients are beginners or sophisticated practitioners looking to “up” their game.
Many Financial Institutions (FIs) are only focusing on a portion of their data, making assumptions about customers and bucketing them with generic labels. FIs must ensure that their customer analytics strategy not only helps to effectively harness the power of customer data to drive marketing decisions, but also provides the ability to make that data instantly actionable. Join us for an insightful discussion that will help get your company out of the "traditional" marketing rut and into the "modern" marketing mindset of creating and delivering targeted, relevant messaging your customers want to see, remember and act upon. Topics for discussion include:
-Fully leveraging ALL your customer data to achieve a 360 degree viewpoint
-Using predictive analytics to drive relevant offers at the time your customer is most ready to act
-Achieving maximum impact and ROI by reaching your customers in their channel of choice
For a baseball franchise, analytics play a vital role in developing strategy, tactics and techniques. Banks can apply this same approach to gain a competitive advantage, improve performance and drive growth and profitability. This entertaining and lively session will share the story from the movie Moneyball through the eyes of a bank. You need not know anything about baseball to discover how to hit homeruns by turning data into insight and insight into results.