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FLYING BLIND – DEFINING THE NEW ROLE OF THE BRANCH

There is no doubt that the role of the branch is changing dramatically.  Smart banks are focused on leveraging analytics in their omnichannel, customer centric strategies, where branches continue to play a key – if changing - role. Understanding the cost and revenue implications of this changing role is essential to profitability and growth – but it isn't easy.  Fortunately customer and channel analytics provide mechanisms to make smarter strategic decisions.   …

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