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Thursday, March 13, 2014

4:15 p.m. - 5:00 p.m.
Track: Branch Optimization View Track

UNNECESSARY CONTROVERSY: GETTING ON WITH BRANCH TRANSFORMATION

Moderator: Bob Meara, Senior Analyst, CELENT
Rob Aulebach, ATM Channel & Retail Distribution Executive, BANK OF AMERICA
James Geeslin, Vice Chairman, EXTRACO BANKS
Tom McDermott, SVP, Retail Sales & Channel Executive, SUNTRUST BANK

There’s little debate any longer surrounding the importance of the branch channel and the imperative for its transformation. But, there’s much debate – even controversy – around how to affect this transformation. This panel discussion will feature three banks advocating different approaches to transforming the branch from expensive transaction hubs to lean sales and service centers.

In this interactive panel discussion, attendees will:

  • Understand how banks are approaching branch transformation and what have emerged as common elements in new branch efforts
  • Hear, in detail,  how three different banks are equipping and staffing their new branch designs
  • Get diverse views on controversial aspects to new branch designs, such as: use of video conferencing, the role of the teller and in-branch self-service.

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