HOW TO USE FRUSTRATION TO CREATE SOMETHING AMAZING
Stephen Beck, Founder & Managing Partner, CG42
Art Smith, Executive Vice President, Chief Marketing Officer, THE BANK OF TOKYO-MITSUBISHI UFJ,
Companies devote endless time, vast resources, and a tremendous amount of brainpower in an attempt to foster innovation. But as Stephen Beck and Art Smith, explain, innovation should be simple – identify a frustration and figure out how best to fix it
Question: What do the following things have in common: e-readers, keyless entry, mobile payments?
Answer: They are technological innovations that arose (at least in part) as a result of common frustrations--heavy backpacks, bulky key rings, forgotten wallets. In this session, Steve and Art will share the major frustrations that consumers are wrestling with in the retail banking category and how one bank turned these real frustrations into an innovative customized, “by design” banking program that raises the bar on innovation across the industry.