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LEVERAGING CLIENT INSIGHTS TO MAXIMIZE BUSINESS IMPACT

KeyBank, one of the nation's largest bank-based financial services companies created a centralized Client Insights Center of Excellence leveraging analytics to deliver its customer relationship strategy and better serve clients. KeyBank learned that becoming more insights-driven supports personal touch strategy. David Bonalle of KeyBank will share: How creating centralized insights organization with strong senior management committed to being insights-driven can lead to success How businesses can leverage analytics to optimize business decisions at every level and better serve…

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