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Friday, March 14, 2014

10:00 a.m. - 10:30 a.m.

LEVERAGING CLIENT INSIGHTS TO MAXIMIZE BUSINESS IMPACT

David Bonnalle, Director of Marketing and Insights, KEYBANK

KeyBank, one of the nation's largest bank-based financial services companies created a centralized Client Insights Center of Excellence leveraging analytics to deliver its customer relationship strategy and better serve clients. KeyBank learned that becoming more insights-driven supports personal touch strategy.

David Bonalle of KeyBank will share:

  • How creating centralized insights organization with strong senior management committed to being insights-driven can lead to success
  • How businesses can leverage analytics to optimize business decisions at every level and better serve customers
  • How to assemble a team for insights-driven approach examples of how KeyBank's sales & marketing team used analytics to generate break-through results

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