LEVERAGING CLIENT INSIGHTS TO MAXIMIZE BUSINESS IMPACT
David Bonnalle, Director of Marketing and Insights, KEYBANK
KeyBank, one of the nation's largest bank-based financial services companies created a centralized Client Insights Center of Excellence leveraging analytics to deliver its customer relationship strategy and better serve clients. KeyBank learned that becoming more insights-driven supports personal touch strategy.
David Bonalle of KeyBank will share:
How creating centralized insights organization with strong senior management committed to being insights-driven can lead to success
How businesses can leverage analytics to optimize business decisions at every level and better serve customers
How to assemble a team for insights-driven approach examples of how KeyBank's sales & marketing team used analytics to generate break-through results