PROFITABILITY WITH DIGITAL CUSTOMERS: WHAT’S THE NEXT PRIORITY?
Moderator: Jim Van Dyke, Founder and President, JAVELIN STRATEGY & RESEARCH
David Godsman, Digital Banking Solutions & Operations Executive, BANK OF AMERICA
Manuel Baldasano, Executive Vice President, Head of Channels, SANTANDER BANK, N.A.
Christopher Cox, Head of Digital Experience Delivery, USAA
Ron Secrist, Senior Director, Mobile Division, CAPITAL ONE
Kristy Brandon, Senior Vice President of eBanking Retail Products, COMERICA BANK
Digital channels are now simply table stakes, so how must retail leaders set priorities to achieve maximum sustainable profit? This panel of digital banking leaders, led by Javelin Strategy & Research CEO Jim Van Dyke, will focus on how they balance the tough decisions in features, products and marketing approaches; linking digital and mobile capabilities to adoption and usage targets; segment strategies from underbanked to wealth and young adults to the newly-retired and more in order to drive maximum success for their financial institutions. Other areas to be covered in this far-ranging panel of experts includes how regulation affects priorities, getting past vendor limitations, and making data-driven decisions to set targets as well as understand when success is truly being achieved.