THE EVOLUTION - NOT REVOLUTION - OF THE OMNICHANNEL
Moderator: Robert Voth, Vice Chairman, CTPARTNERS
Mike Baxter, Partner and Head of Financial Services for the Americas, BAIN & COMPANY
Ameesh Vakharia, SVP, Head of Corporate Strategy and Business Consulting, SUNTRUST BANK
Manuel Baldasano, Executive Vice President, Head of Channels, SANTANDER BANK, N.A.
Spencer Jones, SVP, Head of U.S. Digital Channels, TD BANK, AMERICA’S MOST CONVENIENT BANK®
The progression of traditional banking distribution channels to an omnichannel is not a revolution. It’s an evolution, and many financial institutions have moved too slowly to successfully advance with and battle against their competition. Deep-seeded cultural roadblocks, ROI cycles and regulations all work against an industry that must grasp how quickly the world is changing.
Do banks need a faster evolutionary path an ominchannel state? Is that even possible or realistic in today’s environment? What does one do if their senior management team is stuck in a previous era, comfortable with the current rate of change? How does one win investment dollars while re-setting traditional return expectations? This session will answer these questions and more.