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Thursday, March 13, 2014

2:15 p.m. - 2:45 p.m.
Track: Innovations in Banking View Track

THE SOCIAL REVOLUTION: EVOLVE OR BE IRRELEVANT

Renee Brown, Director of Social Media, WELLS FARGO

As we shift from the Information Age to the Customer Age, financial services will continue to evolve and be turned inside out by the new balance of power.† All companies are grappling with the balance of new technologies, new customer expectations, a shrinking world and the new generation of customers and employees.†Social media has offered our businesses an accelerant for change that will continue to test our ability to think from the customerís point of view.†This segment will cover:

  1. Wells Fargo case study of revolution across reputation, service, team member and social marketing
  2. Interpretation of FFIEC Guidance and Regulatory expectations
  3. New Trends to consider and how they will impact your business

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