WORKSHOP A: GALLUP 2013 RETAIL COMPETITIVE STUDY BRIEFING
Teresa Tschida, Strategic Consultant and Principal, GALLUP
David Leonard, Management Consultant, GALLUP
This in depth look into the Gallup 2013 Retail Competitive Study will provide industry view and insights including sales and cross channel experience data. The Mass Affluent Customer has been studied by Gallup for many years. As part of the discussion the insights on retention and growth for this demographic will be provided. Participants can walk away with examples of industry best practices.