INDUSTRY INNOVATION LUNCHEON: THE NEXUS OF BANKING, (BIG) DATA, & CUSTOMER ENGAGEMENT
George Corugedo, Chief Technology Officer & Co-Founder, REDPOINT GLOBAL, INC.
Banks and other financial institutions face an ever-growing list of challenges that make it impossible to thrive without truly engaged customers. The growing importance of digital channels has rendered old business models less effective while consolidation has helped to create operational and technical silos that hamper the ability to get a true “360 degree view” of customers. And, with the onslaught of non-traditional data sources like Twitter, Facebook and other social media outlets (AKA “Big Data”), banks are struggling to absorb, much less take advantage of, customer data effectively.
To increase client acquisition, stave off attrition, improve cross-sell, and assure institutional health, banks need to address their customer engagement challenges. Attend this session to learn how to build a customer engagement infrastructure. Position your bank for sustainable strategic advantage by leveraging the growing data tsunami to better manage ever-changing customer expectations. Learn how to master the core capabilities of data, insight, and action to drive profitable customer engagement across your operation. Hear how to incorporate unstructured “Big Data” with traditional data to improve your customer engagement and your bottom line. This session will include use cases.