Increasing numbers of banking customers are relying on mobile banking to monitor and manage their money with more confidence – but they aren’t forsaking other channels just yet. For certain routine activities, consumers turn to mobile banking on their smart phones while for more complex tasks, consumers turn to desktop or online banking. This raises critical questions about how to integrate online, mobile and tablet banking to provide a unified experience that is fulfilling for consumers and profitable for banks in retaining customer loyalty.
In this session, Bjorn Hildahl, vice president of Product Management discusses the next generation of mobile banking solutions. The session will cover:
· Trends and expectations in mobile banking
· Features and capabilities that improve adoption and functionality
· Importance of a multi-channel approach
· How to create a next-gen mobile banking strategy that meets your customers’ evolving needs