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Thursday, March 13, 2014

12:30 p.m. - 1:45 p.m.

INDUSTRY INNOVATION LUNCHEON: DIGITIZING THE CUSTOMER EXPERIENCE FROM ONBOARDING TO RETENTION

Scott Draeger, Customer Communication Strategist, GMC SOFTWARE TECHNOLOGY
Yazan Alwaid, Regional Sales Manager, SILANIS TECHNOLOGY

There is a new breed of customer and it is growing fast: Generation D - the digital savvy customers. While mobile and digital communications are becoming the dominant means of interaction for "Generation D", banks need to overcome rising challenges as well as get ready to seize the opportunities it presents. This will require new thinking on strategy and technology to ensure digital initiatives are not siloed projects but key drivers of market differentiation, business growth and profitability. This session will discuss the drivers of this move to digital, the challenges banks face and what steps banks need to take to ensure the delivery of a totally unified, interactive digital customer experience from client onboarding to retention.

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