FINX: CONNECTING WITH THE CONSUMER FINANCIAL EXPERIENCE
Nancy Castillo, Manager, U.S. Financial Diaries, CFSI
Darren Easton, Manager, Advisory Services, CFSI
Fama Longjohn, Consultant, Advisory Services, CFSI
NEW THIS YEAR!
A new spin on one of CFSIís most highly-rated offerings, this in-the-field activity is an opportunity for participants to gain a deeper understanding of the complexity of consumersí financial lives in accessing financial services. This workshop will convene in the hotel before sending participants in small, organized groups to local neighborhoods to perform real financial transactions such as live check cashing, obtaining and reloading prepaid cards, and inquiring about loans. Afterward, back at the hotel, CFSI will lead a discussion for participants to reflect on their field experiences to inform the development of consumer-driver products. Space is limited, so reserve a spot today for this unique workshop.