INDUSTRY INNOVATION LUNCHEON: HARNESSING DATA-DRIVEN CUSTOMER AND MEDIA INTELLIGENCE FOR CROSS-CHANNEL PERSONALIZATION
Greg Schibler, VP of Analytics, NEUSTAR
How do you keep up with the explosion of data that is changing the practice of marketing across the financial services industry? Join Neustar's VP of Analytics, Greg Schibler, as he outlines how integrated customer data and media intelligence can empower marketers to gain a complete, real-time portrait of their customers and prospects—and drive a more personalized dialogue with each customer across channels.
See how Neustar's PlatformOneTM is changing the game by enabling marketers to instantly identify, verify and segment consumer information to better serve and personalize customer interactions, while also reducing risk. Only Neustar combines these capabilities with real-time cross-channel, cross-device media intelligence, leveraging state-of-the-art predictive analytics for a complete view of each customer.