More checking switchers prefer to shop online and open in the branch than prefer any other path to purchase. Yet most banks still struggle to understand what differentiates online shoppers, how the bank’s digital presence can drive a store sale, and where to steer online shoppers for purchase. As a result, banks don’t effectively manage the widest path to new checking acquisition, and branches discount the digital channel while suffering from suppressed foot traffic.
In this session, we’ll talk to executives representing digital and branch distribution to learn:
- How to measure and improve the digital-to-store path to purchase
- How multi-channel strategy can vary by market
- When and where to invest in omni-channel capabilities
- How to value and manage online shoppers that open online and open in the branch