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Tuesday, June 3, 2014

4:45 p.m. - 5:30 p.m.
Track: Digital Now View Track

DIGITAL ANALYTICS

Fergus Gordon, Partner, A.T. KEARNEY
Michael McEvoy, Senior Principal, Payments Strategy, MASTERCARD ADVISORS
Patrick Kelly, Executive Director of Emerging Channels, USAA
Jim Marous, Co-publisher, THE FINANCIAL BRAND/ DIGITAL BANKING REPORT

Digital analytics promises to be transformative. As computing resources have evolved, the effective use of digital analytics can deliver substantial top- and bottom-line benefits. Building capabilities in this area will not only improve performance in traditional segments and functions, but also create opportunities to expand product and service offerings.

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