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Tuesday, June 3, 2014

4:45 p.m. - 5:30 p.m.
Track: Digital Now View Track

DIGITAL ANALYTICS

Fergus Gordon, Partner, A.T. KEARNEY
Michael McEvoy, Senior Principal, Payments Strategy, MASTERCARD ADVISORS
Patrick Kelly, Executive Director of Emerging Channels, USAA
Jim Marous, Publisher, THE FINANCIAL BRAND

Digital analytics promises to be transformative. As computing resources have evolved, the effective use of digital analytics can deliver substantial top- and bottom-line benefits. Building capabilities in this area will not only improve performance in traditional segments and functions, but also create opportunities to expand product and service offerings.

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