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Tuesday, June 3, 2014

3:15 p.m. - 4:00 p.m.
Track: Digital Now View Track

HOW TABLETS ARE EVOLVING THE DIGITAL BANKING EXPERIENCE

Moderator: Mary Monahan, Executive Vice President and Research Director, Mobile, JAVELIN STRATEGY & RESEARCH
Panelists: Raghavendra (Raghu) Bhat, SVP, Director Digital Strategy and Product Management, GCT Retail Services, CITI
Kristen Rankin, Group VP, Mobile Channel Management, SUNTRUST
Patrick Kelly, Executive Director of Emerging Channels, USAA
Ramon Kurkchubasche, SVP, Head of Digital Channels, UNION BANK

Consumer adoption of tablets is reaching 45 per centómarkedly faster than smartphones. Given this, banks and credit unions must quickly determine how tablets fit into their comprehensive digital strategy. Yet nearly half of the top 25 banks by deposit currently lack a tablet app.

Tablet-optimized apps provide a lucrative opportunity for increased customer satisfaction that is not being addressed. What do consumers want in a tablet app? What are the doís and doníts of creating a tablet app? What are best practices for redefining an omnichannel banking experience to include tablets?

This panel of financial institutions will share ROI driven strategies to meet the customer of today and tomorrow. Expert panelists will explore the similarities and differences in developing a tablet app from other digital channels, like smartphone and web.

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