While a march toward omnichannel banking may be blurring the lines between channels, financial institutions must be careful not to fall into a “one-size-fits all" mindset. The online, mobile and tablet channels are inextricably linked, but simply adapting existing capabilities to different devices will not cut it when it comes to delivering the ideal digital banking and payments experience. The secret is to deliver capabilities tailored to the unique attributes of each device, as well as to how it is used, while maintaining an overall consistency in underlying basics such as balances.
In this session attendees will hear a case study of how one bank is approaching the delivery of digital banking and payments through the online, mobile and tablet channels, how they are deciding which capabilities and user experiences are right for each and how they differ and complement each other. Discussion will also cover how customers are interacting across different digital channels and what tasks they use them to complete, as well as how the devices themselves are influencing the way customers bank.
An additional fee of $145 is applicable in order to attend. Must be a paid registered attendee to qualify.