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Thursday, October 16, 2014

11:30 a.m. - 12:15 p.m.

ANALYTICS IN A MOBILE-FIRST WORLD

Moderator: Eric Lindeen, Marketing Director, ZOOT ENTERPRISES
Panelists: Jackie Buonassisi, Vice President, Internet and Mobile Channel Group, US BANK
Larry McClanahan, Vice President, Digital Delivery, FIFTH THIRD BANK

The shift to mobile has huge implications for the way financial institutions interact with their customers. This panel of bankers will share their research on the most effective data sources and analytic models to manage fraud and risk in a mobile-first world. The audience will gain an understanding of mobile capabilities that provide an advantage over other channels, how to overcome commonly cited obstacles, and how to leverage analytics to increase profitability.

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