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Thursday, October 16, 2014

2:45 p.m. - 3:15 p.m.
Track: Client Insights View Track

DEEPENING CUSTOMER RELATIONSHIPS WITH BIG DATA AND ANALYTICS

Deva Annamalai, SVP of Marketing Technology and Analytics, ZIONS BANK
Steven J. Ramirez, CEO, BEYOND THE ARC, INC.

While there is no shortage of customer data, banks are finding that simply collecting the data is not enough. The key question plaguing many of today’s financial institutions is once they capture the data, how can they separate what’s valuable from the noise?  The challenge is to leverage this information to enhance their business and the way they serve their customers.

In this presentation, Steven Ramirez, CEO of Beyond the Arc, and Deva Annamalai, senior vice president of marketing technology and analytics for Zions Bank, will provide insight on first-hand case studies and valuable best practices financial institutions can incorporate into their existing business strategy to better make use of available big data sources and easily unlock the hidden value in their customer data. Key topics discussed include:

  • Utilizing big data—social media, text analytics, machine learning, etc.—to better satisfy customer needs and attract new business;
  • Identifying customer triggers, either a willingness to buy a new product, or a warning sign that a customer may leave the bank; and
  • Best practices for analyzing social media and customer data to capture the most valuable information.

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