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Friday, October 17, 2014

8:45 a.m. - 9:15 a.m.

FEATURED ADDRESS: THE EVOLVING CUSTOMER JOURNEY

Jeffrey Boorjan, Regional Vice President of Marketing, Eastern Division, CAESARS ENTERTAINMENT

At Caesars Entertainment, we apply significant analytical rigor to augment the customer experience and grow revenues. Customer interactions with our brands are ever-changing, consequently it is imperative for marketers to evolve their thinking to profitably influence customers’ behaviors. We will discuss which touch points are the most critical for motivating behaviors, incorporating multi-channel feedback and utilizing real-time inputs to have a comprehensive data set enables marketers to make more informed decisions and improve business performance.

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