What's New?

Pre-registration closes Monday, Oct. 13—REGISTER NOW

New Session on Competing with Non-Banks Added

New Session on Social Media Analytics Added


Stay Connected
Twitter #BankAnalytics14

Share |

Thursday, October 16, 2014

2:45 p.m. - 3:15 p.m.
Track: Data-Driven Decisions View Track

CUSTOMER ANALYTICS ADOPTION IN BANKING: WHEN MANAGEMENT DOESN’T LEAD

Bob Meara, Senior Analyst, CELENT

Banks arenít fully utilizing customer analytics. Worse, many banks arenít utilizing customer analytics at all. This underdeveloped usage is a result of at least two factors: an overall immature state of data analytics at most banks as well as a lack of leadership at the top. This session will examine the state of customer analytics adoption in banking based on a recent Celent survey of North American banks and credit unions and explore how financial institutions can make progress even when management doesnít lead.

>> Submit a question to this session's speakers

>> Return to Agenda