BREAKFAST BRIEFING: OPTIMIZING THE HUMAN CONNECTION WITH BUSINESS ANALYTICS
Craig Bedell, Worldwide Insurance Industry Executive, IBM
Frank McKeon, Worldwide Banking Industry Executive, Business Analytics, IBM
IBM will host an open forum on the key role analytics plays in banking and insurance today, illustrating how it can:
Increase customer satisfaction, retention and growth rates for your most profitable customers
Align sales resources with corporate strategies based on customer life time value and product profitability
Predict and execute the right offers using the right channels to optimize success and ROI
Join Frank McKeon, Worldwide Banking and Financial Markets Executive and Craig Bedell, Worldwide Insurance Industry Executive both from IBM’s Business Analytics Software Group to share examples of real world examples, success stories, lessons learned and most of all “ingredients and the recipes for success” for an Analytics Initiative associated with Customer and Product Profitability.