PRE-CONFERENCE WORKSHOP A: COMPETING WITH NON-BANKS: SALES ANALYTICS IS THE DIFFERENCE
Mitchell Orlowsky, CEO and President, IGNITE SALES INC.
While regulations and low interest rates are challenging, the criticalcompetitivethreat is non-bank institutions, specifically their sales practices or the buying process they provide to customers—making it convenient to steal them from banks. We will explore best practices in using analytics today for succeeding against this threat.
An additional fee of $99 is applicable in order to attend. Must be a paid registered attendee to qualify.