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Thursday, October 16, 2014

10:30 a.m. - 11:15 a.m.

HOW TD BANK IS USING IN-MARKET EXPERIMENTATION TO DRIVE VALUE

James Capolongo, CFO, US Retail Banking, TD BANK
Patrick O'Reilly, President and COO, APPLIED PREDICTIVE TECHNOLOGIES

James Capolongo, TD Bank's CFO - US Retail Banking, will co-present a session with APT President and COO Patrick O'Reilly, discussing how TD Bank has applied advanced in-market testing to successfully optimize strategic programs across a variety of areas, including customer acquisition and retention, new staffing models, call center operations, omni-channel initiatives, capital expenditures, and others. TD's experience as a leader in retail transformation promises to make this a high-impact session.

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