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Wednesday, September 17, 2014

Click on any of the track details below to view a detailed explanation
11:00 a.m. -
11:30 a.m. -
Pre-Conference Workshop: Social Care in a Highly Regulated Industry
Lindsay Conant, Manager, Social Care Digital Marketing, MONEYGRAM
Christina Martin, Vice President of Digital Marketing, MONEYGRAM
Diana Helander, Sr. Director, Product Marketing, LITHIUM TECHNOLOGIES
1:00 p.m. - 1:15 p.m.
Chairman’s Opening Remarks
Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
Vivian Merker, Principal, OLIVER WYMAN
1:15 p.m. - 1:45 p.m.
Keynote Address: Re-imagining the Digital Journey
Dr. Gavin Michael, Head of Digital, CHASE CONSUMER & COMMUNITY BANKING
1:45 p.m. - 2:15 p.m.
Is the Marketing Mix Model Dead or Just Resting?
Moderator: Kevin Travis, Managing Director, NOVANTAS, INC.
Deborah Van Valkenburgh, Senior Vice President, Strategic Brand Management - Corporate Marketing, PNC BANK
2:15 p.m. - 2:45 p.m.
Unlocking Your Brain's Inner App
William A. Donius, Author, THOUGHT REVOLUTION: HOW TO UNLOCK YOUR INNER GENIUS
2:45 p.m. - 3:00 p.m.
3:00 p.m. - 3:45 p.m.
Track: BANKTHINK LIVE View Track BANKTHINK LIVE
Sarah Todd, Deputy Editor, BANKTHINK
3:00 p.m. - 3:15 p.m.
Track: BANKTHINK LIVE View Track Scoring Points through Sports Sponsorships
Jeff Dennes, Chief Digital Banking Officer, Head of Business Development and Digital Transformation, BBVA COMPASS
3:15 p.m. - 3:30 p.m.
Track: BANKTHINK LIVE View Track Risks And Rewards Of Working With Celebrities
Barb Reilly, Managing Director, ARNOLD WORLDWIDE
3:30 p.m. - 3:45 p.m.
Track: BANKTHINK LIVE View Track Millennial Disruption in Banking
Anne Hubert, Senior Vice President of Scratch, VIACOM MEDIA NETWORKS
3:45 p.m. - 4:15 p.m.
4:15 p.m. - 4:45 p.m.
Track: Fostering Innovation View Track Using Content to Build Relationships with Customers
Brett Pohlman, AVP, Social Media Community Manager, REGIONS FINANCIAL CORPORATION
4:15 p.m. - 4:45 p.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track Insights on Prepaid Card Marketing
Mary Ellen Jelenek, Vice President of American Express U.S. Payment Options Portfolio Management & Marketing, AMERICAN EXPRESS
4:45 p.m. - 5:30 p.m.
Track: Fostering Innovation View Track The Top Innovations to Champion Inclusion with Mobile
Moderator: Penny Crosman, Editor-in-Chief, BANK TECHNOLOGY NEWS
Panelist: Jeff Dennes, Chief Digital Banking Officer, Head of Business Development and Digital Transformation, BBVA COMPASS
Susan Burhouse, Senior Consumer Researcher, Division of Depositor and Consumer Protection (DCP), FDIC
Matthew Homer, Policy Staff, FDIC
Dominik Mjartan, Senior Vice President, SOUTHERN BANCORP, INC.
Richard Kang, President and CEO, WIPIT
4:45 p.m. - 5:30 p.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track Breakthrough Simplicity: How do Complex Organizations Simplify?
Irene Etzkorn, Chief Clarity Officer, SIEGELVISION
Alan Siegel, President and CEO, SIEGELVISION
Anusha Gibson, Esq., SVP | Retail Deposits - Business Banking, PNC BANK
5:30 p.m. -

Thursday, September 18, 2014

Click on any of the track details below to view a detailed explanation
8:00 a.m. -
8:15 a.m. - 8:30 a.m.
Chairman’s Opening Remarks
Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
Vivian Merker, Principal, OLIVER WYMAN
8:30 a.m. - 9:15 a.m.
Keynote Address: Setting the Marketing Agenda: Trends and Priorities Over the Next Three Years
Lucia Uribe, Partner, Retail Banking Practice, OLIVER WYMAN
Loree Link, Director of Marketing, SYNOVUS
Barbara Glasser, ASTORIA BANK
9:15 a.m. - 10:00 a.m.
10:00 a.m. - 10:15 a.m.
Track: BANKTHINK LIVE View Track How Mobile and Social Are Creating New User Personas in Financial Services
Michael Welsh, Creative Director, MOBIQUITY
10:15 a.m. - 10:30 a.m.
Track: BANKTHINK LIVE View Track The Meta-Mission of Storytelling
Josh Golden, Chief Marketing Officer, STORY WORLDWIDE
10:30 a.m. - 10:45 a.m.
Track: BANKTHINK LIVE View Track Digital Labs: Spark Ideas. Inspire Re-Imagined Experiences. Enable Innovation.
Brian M. Pearce, SVP, Head of Retail Mobile Channel and Digital Innovation, WELLS FARGO
10:45 a.m. - 11:00 a.m.
Track: BANKTHINK LIVE View Track Working the Engines: Search Drives Customer Connections
Jeff Godish, Senior Director, Digital Strategy, MERKLE, INC.
11:00 a.m. - 11:30 a.m.
Track: Fostering Innovation View Track How David Can Out-Market Goliath: The Birth of Bankwell
Wendy Blattner, Principal, SEQUEL
Heidi S. DeWyngaert, Chief Lending Officer, BANKWELL
11:00 a.m. - 11:30 a.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track Session title to be announced.
Robert Tas, Chief Marketing Officer, PEGASYSTEMS
Meredith Verdone, SVP, Brand, Advertising & Research, BANK OF AMERICA
11:30 a.m. - 12:00 p.m.
Track: Fostering Innovation View Track Banking on Bikes: Citi’s Perspective on Citi Bike
Christine DiLandro, SVP, Director of Media & Integrated Marketing, CITI
11:30 a.m. - 12:00 p.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track The Good, the Bad & the Ugly: Leveraging Social Media & Customer Feedback to Drive Business Success
Joel Nathanson, Head of Social Media, BANK OF THE WEST
Steven J. Ramirez, CEO, BEYOND THE ARC, INC.
Frank Eliason, Senior Vice President of Social Media, CITI
12:00 p.m. - 1:00 p.m.
12:00 p.m. - 1:15 p.m.
1:00 p.m. - 1:15 p.m.
1:15 p.m. - 1:45 p.m.
Creating "Flyer Friendly" in the Digital Era
Tom O'Toole, SVP, Marketing and Loyalty and President, MileagePlus, UNITED
1:45 p.m. - 2:15 p.m.
Making the Switch – Changing Dynamics in Retail Checking Path to Purchase
Moderator: Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
Panelist: Paul Kadin, Head of Category Development, AOL
2:15 p.m. -